L’Oreal Brandstorm 2008 |

L’Oreal Brandstorm 2008

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International Champions awarded by CEO of L'Oreal Worldwide and Chief Marketing Director

L’Oreal Brandstorm is a international marketing and advertising competition for college students.The objective for the competition in 2008 was to create a sun care product, packaging, formula, and communication campaign for the VICHY Capital Soleil brand appealing to 13-25 year olds. Our answer was “Shade”.

At the US National Finals in New York we won Best Communication Campaign and won the overall competition. L’Oreal then flew us to Paris, France to compete against 39 other colleges. There we also won Best Communication Campaign and were the overall champions of the International Finals.

: Sunscreen Bottle Front

: Sunscreen Bottle Back

: Bottle Attachment

Box Design

Open Box

Shade Product Line

Shadies

In-Store Wall Display

In-Store Counter Display

Print Ad 1

Print Ad 2

Print Ad 3

The Shade Mobile

Shade “Condoms”

Paris Presentation

Paris Finals

International Champions

The Paris After Party

This entry was posted on Wednesday, January 28th, 2009 at 12:45 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed.

L’Oreal Brandstorm 2008

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