Many of you that read my blog already know that I’m a Partner/Creative Director at a social media marketing agency, specifically for dentists and orthodontists called My Social Practice. A couple months ago we decided to add a new service and named it “The Daily Kickstart Post”.
I went to Costco this week and decided that I would buy a Dove giganto-sized shampoo to match my previously bought Dove body wash. This is not because I am brand loyal to Dove by any means, but rather I wanted to have a matching brand combo… I know… I’m strange. I justify it by saying that I’m a designer.
While half-asleep in the shower this morning I made a discovery: Dove had placed different logos on my two products. If you look closely you can tell the difference in the typography.
We can learn a lot from a 5-year-old. Her simple responses demonstrate two ways a brandmark is viewed: